Firefly's hottest fashion trend brought to you by Toyota

The News Journal

Hannah Bryce, of Pittston, Pa., has her face painted at the Toyota Music Den at Firefly Music Festival Friday.

Sometimes it's the simplest fashion trend that catches fire.

At this year's Firefly Music Festival, the hottest look is not mirrored metallic tops, male rompers or fanny packs.

It's glitter and it's everywhere, thanks to an 80-year-old Japanese automaker.

Toyota established a presence at Firefly with a pair of tents that offer everything from laser-etched doughnuts and branded tote bags silk-screened while you wait, to virtual reality test drives in a "cosmic paradise."

But there was only one thing that festival-goers are willing to stand in line for 30 minutes or more.

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"The glitter is really colorful, and it just looks cool on your face or in your hair," said Cailin Conlon, an 18-year-old from Long Island, New York, attending her first music festival.

"I saw another girl with it and thought it looked really good," she said. "She told me to come here."

The glitter paint is available only at Toyota's Music Den, a relatively large vendor space that acts as both a showroom for some of the automaker's newest models and a mini-music venue where several acts gave intimate performances.

Kevin Rickenberg gets a glitter mustache applied in the Toyota Music Den Tent at Firefly.

Rather than pay for the face decorations, music lovers only had to take a survey on an iPad and offer up an active email address. A laminated sheet taped to a tent pole also notified guests that simply entering the space entitled Toyota to use their name, voice and image "in perpetuity" and without payment.

It was a small price to pay for Jessica Gorstin, a 27-year-old from Pittsburgh.

"I like being in pictures," she said, as the electronic band Missio performed their single "I Don't Even Care About You."

Cynthia Stasio, another 18-year-old from Long Island, was equally unconcerned about giving away her image and email address in the name of fashion.

"Everyone has to make money somehow," she said. "Besides, I think the glitter looks really cute. Everyone has it."

Contact reporter Scott Goss at (302) 324-2281, sgoss@delawareonline.com or on Twitter @ScottGossDel.