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Patricia Selvaggio was in the middle of talking about the perks of her clothing store’s new space when something dawned on her.

A native New Yorker, Selvaggio came to the Delaware beaches and opened the Beach Boutique in downtown Rehoboth on January 15, 2014.

When did she complete the move to the much-more-spacious, new location on Coastal Highway?

Well, of course, the doors opened on January 15, 2017. 

Six months ago, The Beach Boutique, a casual-to-dressy women’s clothing store serving all women from about 17 years old and up, opened the doors to its new home at 19266 Coastal Highway in the Safeway Shopping Center. The boutique is no longer seasonal and is open year-round.

Formerly in real estate and accounting, Selvaggio found it hard to believe she was having a conversation about her expanded clothing store at the transaction counter in the center of a 1,800 square foot store. Beach Boutique was formerly 550 square feet along Penny Lane Mall in downtown Rehoboth.

“If you told me four years ago I would have this I would’ve called you a liar,” she said with a thick New York inflection, the one that turns liar into l-i-a-h.

“I thought I would just stay downtown. I liked it there. I’m gonna miss Gus and Gus’, walking down there for my sausage and pepper.”

A Lewes resident, Selvaggio says she rarely finds herself in downtown Rehoboth anymore.

The move was a necessary one, though, and one that many are doing: leaving downtown Rehoboth for purposes of space, parking, lower rents and and an easier business operation.

For Selvaggio, the move helped streamline business for both her and her customers. With three fitting rooms, the 550 square foot space left little space for the Beach Boutique’s wardrobe, 98 percent of which is made in the United States, the owner says.

“They couldn’t appreciate what we had,” Selvaggio said. “When this space opened up I felt it was a good opportunity for me to move into a shopping center, and a shopping center that has never had a clothes store before. We’re the first.

“The customers appreciate the clothing now. They can appreciate it more because of the space, you can see everything and everything is not crammed together on top of each other.”

The new location, Selvaggio says, is a one-stop shopping center destination for women. She pointed to Elements Beauty Supply and Hallmark on the same row of stores as hers and to the neighboring shopping center’s housing of Lovely Nails & Spa and Holiday Hair as nearby places area women flock to.

The Beach Boutique is home to Girls Night Out, an event Selvaggio has ran twice since opening on Coastal Highway. The event featured 20 percent off of full-priced items, dressing up with friends and food and beverages courtesy of local restaurants. The first event featured appetizers from Grandpa Mac and the second from the new Big Chill Beach Club.

The next one is tentatively scheduled for early September, Selvaggio said, and will have a back to school theme.

For now, the focus is on the current sale. From now through the end of the month, Beach Boutique is offering 25 percent off all full-priced items.

“I price my product to sell,” Selvaggio said. “Not to sit on my racks.”

Racks that are no longer piled on top of each other.

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